Top 5 Beauty Retail Apps on iOS in Serbia: Q1 2025

In the first quarter of 2025, the top beauty retail applications on iOS in Serbia demonstrated varied performance trends in terms of weekly downloads and active users, according to Sensor Tower data.

Mein dm showed a significant increase in downloads, peaking at about 6.4K in early March. This upward trend was evident from mid-January, with downloads rising steadily from around 2K.

Gold Apple: beauty store experienced modest download numbers, fluctuating between 30 and 90 weekly downloads, with a slight peak in early March.

Oriflame maintained a relatively low download rate, with numbers ranging from 13 to 55 throughout the quarter. The highest download activity was noted in early February.

The app ЛЭТУАЛЬ: косметика, парфюмерия saw a gradual increase in downloads, reaching a peak of 51 in early March after a slow start to the quarter.

Finally, Alexandar Cosmetics, which launched in March, started with 218 downloads but saw a decline to 12 by the end of the month.

For further insights into these trends, more detailed data is available from Sensor Tower.